Crussh: The right blend for an employee well-being initiative
Published by: LifeWorks,
Retail businesses often have diverse employee communities and a workforce that is spread geographically and over shifts. As a result, many retail oganisations struggle to engage their employees and establish a real sense of community, leading to a high turnover of people.
London-based juice, smoothie and healthy fast food retailer Crussh had offered well-being platforms to its employees for some time but struggled with engagement due to an overly broad proposition. With a more personalised approach to total well-being, Crussh was able to drive a 10 percent reduction in staff turnover, boost utilisation of its initiative and increase peer to peer recognition.
Crussh implemented LifeWorks to offer a more personalised and customisable well-being experience to its employees, allowing them to drill down into content that is more relevant to the user.
“In our sector in particular, it’s quite traditional that you call your line manager, who’s supposed to coach you if you have a problem,” Tyrer said. “And sometimes it may feel like that’s not the right thing to do or you might feel a bit embarrassed that you’ve asked for support. Having an app that’s detached from the company, that appears credible and professional but is apart from us, appeals to a lot of managers.”
Ben Tyrer, Head of People at Crussh