Mercedes-Benz Canada aims for pole position in employee well-being
Published by: LifeWorks,
The name Mercedes-Benz has represented a tradition of quality and innovation for almost 120 years. Its three-pointed star is one of the world’s best-known trademarks. It signifies style, success and technical perfection. It also comes with certain expectations – unparalleled service, professionalism and commitment to customer satisfaction, or as the company puts it: “The best or nothing”.
To this end, maintaining Mercedes-Benz’s reputation as Canada’s top automotive retail employer is critical when it comes to attracting and retaining the caliber of talent the company needs.
In Canada, the majority of Mercedes-Benz’s employees work in the company’s dealerships which are fast-paced, customer-oriented and very competitive. The company currently employs around 1,700 people across 21 locations and 59 dealerships. In the office and on the sales floor, Mercedes-Benz is working to foster an environment of open communication, team spirit and personal growth – all with the goal of attracting and retaining employees capable of providing its customers with the best sales and service experience in the industry.
To complement its relatively small HR department in Canada, the company decided to adopt a proactive strategy of working with third-party experts. They needed to be able to refer employees who needed assistance with personal challenges and issues. But they also saw an opportunity to provide additional employee benefits and cement the company’s position as an employer of choice.
The LifeWorks Employee Assistance Program (EAP) improves business performance through enhanced employee satisfaction, engagement and retention by giving employees the tools to lead healthier, happier and more productive lives.
Mercedes-Benz employees get access to confidential support and expert resources to help effectively manage personal and professional challenges, make healthier lifestyle choices, maintain wellness and achieve an optimum work-life balance.
“One of the best services provided is crisis counselling. LifeWorks has responded immediately to our needs for crisis counselling in the case of a colleague’s sudden death or a workplace traumatic event,” said Nicole Poncelet, Director of HR at Mercedes-Benz Canada.