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Pets at Home & LifeWorks

Published by: LifeWorks,

Pets at Home is the UK’s largest pet specialist with 438 stores and 8,300 colleagues, providing food, accessories, vet and grooming services. Such is its popularity with pet owners, its VIP Club (Very Important Pets) has 3.7 million active members.

The company’s aim is to ‘create an amazing business and a great place to work’ and it has been voted number one in the Sunday Times, Best Big Company to work for 2013 and is ranked ninth in the Great Place to Work Survey 2017.

Pets at Home prides itself on, and lives by, five core values; putting pets before profit, creating a fun workplace for colleagues, team work, taking pride in what they do and getting better every day.

The challenge

The company offers a competitive salary and comprehensive benefits package, including an extra week’s holiday for colleagues when they get married, a day off on their birthday, retail discounts and childcare vouchers.  The benefits were available through a dedicated website called ‘Treats and Benefits’, but it was awkward and difficult to use, putting colleagues off from using it. The People team wanted a more nimble platform that was also available on an app so colleagues could access their benefits quickly and from anywhere.

Alongside this, Pets at Home was also looking for an easy to use and instant platform that would further reinforce the recognition culture already embedded throughout the organisation and to consolidate their many initiatives.

These include a quarterly Value Challenge where colleagues nominate those who have delivered particularly well against the business’s core values.  Nominated colleagues are given a hand written note of thanks, which also doubles as a raffle ticket for high value prizes such as IPads, £1000 holidays and extra leave.

Regional teams had also set up their own Facebook pages sharing the achievements of their teams and recognising individuals. Whilst this worked well, it was disparate and inconsistent across the company.

The solution                                                             

Pets at Home selected LifeWorks’ social recognition and private social network and its financial perks package.

LifeWorks’ advanced recognition tool is mobile optimised and available as an app and within mobile web, enabling Pets at Home colleagues to use the platform on any device, in any location. It links the three key components of engagement; recognition and reward, social, and discounts.

The platform makes recognising individuals across the business easy and fun, enabling colleagues to give each other a virtual ‘pat on the back’ and share news of colleagues delivering well against the company’s core values.  It’s also a channel through which the company further drives engagement through internal communications and other social interactions such as celebrating birthdays.

The perks functionality enables colleagues to save over a £1000 a year with exclusive online cashback deals and significant savings at over 1000 retailers and 8000 restaurants. To make interactions personal and rewarding, LifeWorks integrated tailored discounts that provided employees with savings on products and services relevant to their individual needs. The technology not only ensures access to exclusive deals, it also aggregates premium shopping sites so that employees are always presented with the best offers.

The outcome

Since LifeWorks was launched in January 2016, there have been over 164,000 colleague recognitions, averaging 267 per day and nearly £140,000 spent by colleagues on perks, achieving savings of 7-30% across retail and leisure outlets.

“It is a huge hit. Everyone loves LifeWorks.”

People and Engagement Manager, Kate Williams says, “We want colleagues to feel our values as soon they walk through the door.  The tools have really bolstered our recognition culture and allows us to consolidate all of our activity in one place. The perks are hugely popular too with our colleagues especially on the retail side; it’s great for us to be able to help their money go further.

We initially trialled LifeWorks in our South East region and everyone got behind it.  We then formally launched it to Store Managers at our annual Retail Conference. By the time we sat down for dinner that evening, the majority had logged in and were using it. It is a huge hit. Everyone loves LifeWorks.”

Make your employees feel loved