Building traction for an employee well-being initiative
Published by: LifeWorks,
Improving employee well-being relies largely on the traction your wellness initiative achieves among employees. But despite the amount of time and resources invested in the program, many employers are disappointed with the level of participation among their people.
To boost participation, create a wellness communications strategy that goes beyond promotional posters and email boilerplates. Employees need to see why the program is relevant to them. In other words, there needs to be a clear connection.
In December 2017, LifeWorks, surveyed 500 US and Canadian employees on the topic of wellness program communications. The results revealed that – in addition to connection – culture and content are what make up a successful wellness communications strategy.
The infographic below, based on this research, explores this. Here are some highlights:
- One in three employees say their employer needs to improve at getting them excited about their program.
- Levels of interest vary between age groups and gender.
- Male employees are most interested in fitness challenges, personal wellness reports, health coaching, and financial wellness programs.
- Female employees are most interested in fitness challenges, health screenings, stress management training, and EAPs.
If you want to improve employee well-being, you need to first understand each employee’s unique needs. When you know what employees’ wellness goals are, you can better tailor your promotional materials.
From there, group employees by primary wellness goals. These might include losing more weight, establishing better eating habits, or learning how to manage stress in healthier ways. Then, distribute educational content that addresses each group’s goals.
Check out the full infographic below to better understand how to personalize your wellness communications strategy and connect with employees.